Alfred AnyanInsights

startup-distribution

01
a man reading a newspaper while using a laptop

Kojo’s customer-access gap. His competitor could reach buyers before his next feature shipped.

A competitor’s funded distribution deal can expose the customer-access gap founders need to solve before more capital helps.

Startup DistributionCustomer AccessFounder DecisionsAi Products
02

What Happens When a Working Demo Still Has Unresolved Risks?

A working AI demo can earn more than applause. Publish the trade-offs and risks so the right people can assess your thinking.

Ai Product BuildingStartup DistributionArchitecture DecisionsFounder Writing
03
Close-up view of modern orange chairs around a conference table in an office setting.

What If Your Flawless AI Demo Still Has No Buyer?

Your AI demo works. Now find the person with the budget, the costly problem and a reason to buy before you build another feature.

Ai Product BuildingFounder DecisionsProduct ValidationStartup Distribution
04
A sleek, modern office setup with a laptop, cup, and TV in an empty conference room.

The Twelve Investor Meetings Kojo Moved, and What the Pause Exposed

Three customers looked like traction. Twelve postponed investor meetings revealed the harder question: could the team find customer four?

FundraisingCustomer AcquisitionStartup DistributionFounder Decisions
05
Smiling professional in a suit holds documents during a video call in an office setting.

Kweku’s Invoice Gap. By Friday, His First German Contract Could Disappear.

Your AI pilot passed. Can the buyer pay? See how one Berlin invoice exposed the missing product path between approval and revenue.

Ai Product BuildingStartup DistributionFounder DecisionsB2B Payments
06
A customer making a payment with a credit card at a store checkout counter using a card reader.

Distribution Slides: Why Kojo Restored the Manual Steps That Turn Interest Into Payment

The awkward manual steps on your distribution slide may be the mechanism keeping your startup alive. Here is how to tell.

Startup DistributionFounder DecisionsProduct BuildingAi Startups