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distribution
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What Should You Do When a Referral Partner Stops Sending Qualified Sign-Ups?
Referral sign-ups suddenly dropped? Learn how to repair the channel while discovering how customers find and trust your product without it.
Customer AcquisitionFounder DecisionsDistributionCustomer Discovery
Kofi’s US launch deadline. Pushing ahead risked proving nothing.
When a US launch stalls, should you push harder or question the plan? A founder’s Friday decision reveals what to test first.
Product StrategyUs LaunchFounder DecisionsDistribution
The $1 Billion Buildout Webvan Signed Before It Understood Demand
Before taking the larger cheque, test whether its growth timetable forces you to scale distribution assumptions that remain unproven.
Startup FundingDistributionFounder DecisionsProduct Strategy
The founder's 63-message inbox. Trust queue wins the first hour.
A founder wakes to 63 new messages and three unresolved customers. The first hour decides which you answer, and it changes how you grow.
Founder LifeInbox ManagementCustomer TrustPrioritizationDistribution