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customer-acquisition
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The Four Hours Rafi Saved, and What They Could Cost His Runway
An AI feature cut a week of work to four hours. Here is how to choose between customer acquisition and the next product bet.
Ai Product BuildingStartup RunwayCustomer AcquisitionFounder Decisions
What Should You Do When a Referral Partner Stops Sending Qualified Sign-Ups?
Referral sign-ups suddenly dropped? Learn how to repair the channel while discovering how customers find and trust your product without it.
Customer AcquisitionFounder DecisionsDistributionCustomer Discovery
The Twelve Investor Meetings Kojo Moved, and What the Pause Exposed
Three customers looked like traction. Twelve postponed investor meetings revealed the harder question: could the team find customer four?
FundraisingCustomer AcquisitionStartup DistributionFounder Decisions