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b2b-sales
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Should I Fly to Kigali With Only Six Weeks of Runway?
Six weeks of runway, one possible buyer and a Kigali conference. Here is the evidence a founder should demand before booking.
Founder DecisionsStartup RunwayB2B SalesProduct Validation
Kunle’s Champion Couldn’t Buy. His Team’s Runway Was Tightening.
Your strongest product champion may have no budget. Learn how to find the real buyer before a promising pilot consumes your runway.
Founder SalesB2B SalesProduct ValidationStartup Runway
Jonas's offer paid the bills. Saying yes would have killed the market research he still needed.
A founder explains why he turned down a paying German prospect's custom workflow to protect the market discovery his product still needed.
Feature RequestsMarket DiscoveryFounder DecisionsB2B SalesProduct Strategy
AI Sales Agent: Chike's Perfect Product Lacked an Economic Buyer
Your AI product works perfectly, but who buys it? Discover how to find the economic buyer when your agent's benefits are diffuse.
Ai Product BuildingSaas SalesFounder LessonsCustomer DiscoveryB2B Sales